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Thursday 29 May 2014

Bridging Gap Between Colleges and Industries - Online

Hi All,

How to Bridge Gap between Colleges and Industries ? Is this question very familiar? If you are in education field; either a student, a teacher or  corporate communicator like me. We face this question day in and day out and dont really have a plan to go about addressing it!

We all agree for  things like company projects, internships, industrial visits, seminars etc that will help students to get some experience of the real world , have better organizational skills, decision making, creativity and most importantly accountability.

Well all this is important, but are we missing a link here or are we purposely ignoring something here?

Communication! Yes it is a simple word that we all are aware of , but it is also something that is taken for granted. We feel that in todays online or shall I say digital world, every organization is striving to communicate to its target audience and build effective networks. Companies today need integrated marketing/communication officers who can effectively work on  various available online means of communicating and maintaining a healthy relationship with the target audience/ clients through social media sites like facebook, twitter. They need people who can write well and also write effectively on different platforms to have the communication healthy and regular.

For an e.g. If you are running a blog that is going to help users coming to your website and know about your services, you need good content writers and people who understand search engines.

By no means I am suggesting that we dont want the traditional - pick your phone and take an appointment'    way. The traditional means of communication along with emailing will remain to be important. But reaching to masses is through the online media to increase business is the need of the hour. 

 We at Parvatibai Chowgule College are trying to built a Year Round System of Internship  Program here in Goa with Communication as the Key Indicator here.

A young individual will be working with the company and learning its business to communicate effectively on various online platforms that the company is using.

There are some companies who are using the online communication medium effectively, others are still figuring it out. We at Chowgule College are pleased to tell you all that we will be working with Real Estate Company , Arjun Tree  and Book Publishing Company Cinnamonteal  in the year 2014-15 to drive the YEar Round Internship Model . Few more IT companies have joined hands like Kaavay  and Genora in the initiative and they see a HUGE potential in driving this system.

We also have 1month Internships currently happening at Chowgule College for all students. 

The Plan is as follows:
1) Creative awareness amongst students  about the needs of the company
2) Personal meet ups with company Direcors/ CEOs with interested folks
3) Interview to choose the deserving ones
4) Start working and weekly reporting to college and company on the work the student does with the company.


Hope this works out into a solid foundation for the youth  and help us  build on in Bridging the Gap between Industries and Colleges.


Good days are here.
Vasant Hede
Corporate Communications
Parvatibai Chowgule College.







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